Why Exhibit

Increasing your direct sales at the show is a clear benefit to many exhibitors, but the Thrive Show is also about raising your brand’s awareness and engaging in that important face-to-face time with your customers.

• 93% of marketers and business directors feel face-to-face marketing to be the most persuasive media channel.*

Live events beat other forms of marketing:

• 2X more powerful than TV
• 3X more effective than print media
• 4X more effective than radio*

The plant-based food sector is growing rapidly. The number of vegans alone has risen 360% in the last 10 years and the demand for plant-based products is at a record high. Worldwide sales of dairy milk alternatives more than doubled between 2009 and 2015 to $21bn, according to Euromonitor.

Businesses that are tuned into this new trend are thriving, developing new products to tap into this growing demand.

We have chosen the National Exhibition Centre (NEC) in Birmingham as the venue, as it is the UK’s most prestigious venue and the most easily accessible for the majority of the UK population.

Our show will raise the bar in terms of plant-based consumer shows with a £150,000 marketing budget, professional speakers, celebrities, valuable seminar content, quality feature areas, big- brand exhibitors and of course the very best in plant-based nutrition.

Everyone’s going!

Book your stand today to guarantee your business get a spot in a prime location.
* Research conducted by Cog Research on behalf of FaceTime


Whilst the Thrive Show is primarily a plant-based (vegan) food show, there will be a lot of cross-over with other themes including:

Gluten Free



Raw Food

Eco-Friendly Products





Sustainable Foods

There will also be sellers of vegan clothing, cruelty-free cosmetics, beauty products, eco household items, pet food and so much more!
"There is tremendous financial opportunity in plant-based and clean alternatives to animal products, and these products can also help governments deal with climate change, resource scarcity, and the prospect of a world without antibiotics"
Bruce Friedrich, Good Food Institute