Who Will Visit

We will be using sophisticated marketing techniques to target those interested in eating more plant-based, especially meat reducers, flexitarians, and vegetarians.

The number of vegans in the UK has grown by 360% over the past 10 years, with meat and dairy both showing a decline in consumption. More and more young people are seeing that animal agriculture is unsustainable, unethical and a leading cause of climate change and environmental destruction. The Thrive Show will appeal to anyone either on a journey to eating more plant-based, or already fully vegan.

Whilst The Thrive Show will be a B2C consumer show, we will also be inviting buyers from health food stores, farm shops, delis, restaurants, supermarket chains, and businesses that are interested in expanding their ranges of plant-based products.


People who are mostly vegetarian.

Meat Reducers

People who are trying to reduce meat consumption.


People who choose to not eat meat.


People who choose to not eat or wear any animal products.
For more information please download our sales brochure.