The Show

Thrive will be the biggest plant-based consumer show to celebrate the growth of this diet and lifestyle.

Launching at the UK’s number one venue, the National Exhibition Centre (NEC), in Birmingham, Thrive’s mission is to bring together the market’s best vegan products and an audience seeking more compassionate, sustainable, and healthier food choices.

Your Thrive Show highlights include:

• Over 300 exhibitors
• Amazing plant-based food stalls
• Celebrity appearances
• Super Theatre
• 3 More Seminar Areas
• Top health professional speakers
• Plant-Based Athletes
• A 'Muscle Beach' area
• Cookery demonstrations
• And the Thrive Bar!
Matthew Glover
Managing Director
Jane Land

The Team

The team behind the Thrive Show are award-winning event organisers and long-term advocates of plant-based living. Matthew Glover is the chairman of a successful trade show and, together with his partner Jane Land, founded the popular ‘Try Vegan this January’ - Veganuary campaign.
A plant-based diet is a diet based on foods derived from plants, including vegetables, whole grains, legumes and fruits, and with no animal products.

Who's Going?

• Foodies
• Environmentalists
• The health conscious
• Animal lovers
• Meat reducers
• Vegetarians
• Vegans

…. in fact, everyone’s going!

Whether you’re motivated by food security, the environment, health or ethical concerns, the Thrive Show will be a positive place for you to find out more about the plant-based diet and lifestyle.